Pricing
Published starting prices, because making people ask is a waste of everybody’s time. Every project is quoted at a fixed price against a defined scope after an initial call.
What drives the price
Not design hours. The three things that actually move a quote are the number of applications the work has to cover, the number of people who have to approve it, and whether the deadline is realistic. A logo for a single-product business with one decision-maker is a fundamentally different project from a logo for a group with four subsidiaries and a board — even though the visible deliverable looks similar.
Starting prices
These are genuine starting points for projects at the simpler end of each type. Most projects land above them. [Review these figures against your own rates before publishing — they are set to be credible for an experienced freelance designer in India working substantially with international clients, but they should reflect what you actually charge.]
What is always included
Full copyright transfer in writing. Organised, editable source files. A fixed price agreed before work starts. Unlimited refinement within the chosen direction. Written summaries after every call. No hourly billing, ever.
What costs extra, and I will tell you before it does
Changing direction entirely after refinement has started. Adding applications that were not in the agreed scope. Rush timelines that require reordering other clients’ work. Additional stakeholder presentation rounds beyond those scoped. None of these are hidden — they are quoted as clearly separate additions when they come up.
If the budget does not fit
Say the number anyway. A smaller budget usually means doing less, not doing it worse: a focused wordmark instead of a full identity, three social templates instead of thirty, one flagship page instead of a whole site. That is a legitimate project and often the right first step. What does not work is stretching a full-identity scope across a logo budget, and I will say so rather than take the work and under-deliver.
Answered properly
The things people ask on almost every first call. If yours is not here, ask it directly and you will get a real answer rather than a brochure.
You are buying different things. A marketplace logo is a pre-drawn mark with your name set into it, usually licensed rather than owned, and frequently sold to several businesses. Custom design is original work, drawn from research into your specific category, with copyright transferring to you and files built to survive every application. The practical difference shows up when you try to register a trademark, when you need a version for embroidery, or when a competitor turns out to have bought the same template. Whether that difference is worth the money depends entirely on how much the brand matters to your business — for some businesses it honestly does not.
Yes, for projects over three months. Those are split into three or four staged payments tied to delivered milestones rather than to calendar dates, so you never pay ahead of work you have received. For shorter projects the standard split is fifty per cent to book the slot and fifty per cent on completion. If a genuinely good project has a cash flow problem, say so early — I have restructured payment schedules plenty of times, and it is a much easier conversation before the invoice than after it.
For clients in India, GST is added at the applicable rate and shown as a separate line on the invoice. For international clients, the quoted price is what you pay, though your own bank may charge a transfer fee and there may be a small currency conversion difference — Wise usually works out cheapest for both sides. There are no hidden fees, no file release charges, and no separate copyright transfer fee. Anything that is not in the agreed scope is quoted as a clearly separate addition before it is started, never added silently at the end.