[Project one] — Brand identity for a specialty coffee roaster

The challenge

[What was actually wrong when they came to you? Be specific about the business problem, not the design symptom. "Their packaging looked dated" is a symptom. "Wholesale buyers were not distinguishing their single-origin line from their blends, so the higher-margin product was being ordered at blend volumes" is a problem — and it explains every design decision that follows.]

Research

[What did you look at before designing? Competitor shelf audit, customer interviews, retail visits, print supplier constraints. Name the specific things you discovered that changed the design direction. This section is what separates a case study from a gallery post, and it is disproportionately what wins high-value briefs.]

Strategy

[What was the strategic decision, in one paragraph? Usually a deliberate choice about what to be and what not to be. "We decided to look like a laboratory rather than a farm, because every competitor was using hand-drawn agricultural imagery and the client's actual differentiator was consistency of roast."]

Design process

[What did you try, and what did you throw away? Showing discarded directions is the single most persuasive thing in a case study, because it demonstrates judgement rather than taste. Mention the constraint that shaped the outcome — the print process, the substrate, the budget.]

The final design

[Describe the final system in terms of what it does, not what it looks like. Which problem does each element solve? How does the system extend to things you did not design?]

[Optional additional narrative. The structured case study fields above render automatically — use this space only for anything that does not fit them.]